Category: Uncategorized

When organizers and participants think of professional events, industry conferences usually come to mind first. These large-scale events are frequently held in person in major cities’ exhibition halls or conference facilities. What is an Industry Conference? A large-scale gathering that brings together people working in the same industry to share knowledge, gain insights, and network […]

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The world of events and conferences has undergone a seismic shift in the wake of the global pandemic. As we slowly navigate towards the new normal, event organizers have a wider array of options at their disposal: Live, Hybrid, and Online events. While this brings an opportunity to reach out to a larger audience, it […]

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Marketing strategists say they are reaching more people than ever before because of new technology like AI that gives them more creative freedom with their platforms. However, there is something to be claimed for the more traditional approaches, in this case, email marketing. Many professionals in the event industry still believe that this approach is […]

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As an attendee at events, it can often be easy to feel disconnected or disengaged from the activities and discussions taking place around you. However, in today’s event industry, there are countless strategies and tactics being implemented to enhance attendee engagement and ensure a more fulfilling and memorable event experience. Technology […]

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Events are something where first impressions count. Registration establishes the mood and tone for the event as a kind of “opening act.” Although personalization is already ingrained in many aspects of any given event, it’s not always simple or clear to incorporate a personalization element into your registration process. But everyone deserves the warm welcome […]

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Over the years, and particularly in the last few years, the events sector has undergone numerous changes. The industry is being rebuilt to keep up with these advancements as new technology continues to alter how people perceive events. These technological advancements, such as social media and mobile apps, are altering how people connect with one […]

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Did you know that in marketing, most expenses are attributed to event planning? According to research, business events are considered the most effective B2B marketing tactics, used by as many as 81 % of all marketers. But how to create a perfect event? We wrote down 5 essentials every professional organizer should follow. Idea Before […]

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Having a strong social media presence is one of the finest methods to develop trust and solid relationships with your audience. The more you engage your audience on social media, the higher your organic reach will be. Content and accounts with a lot of comments, likes, reposts, and enthusiasm are preferred by algorithms. So, how […]

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What even is RFID? RFID means “Radio-frequency identification” and it refers to a technology that, with the help of radio waves, detects and identifies RFID tags at a certain distance depending on the technology. It’s a type of wireless communication that employs electromagnetic or electrostatic coupling in the radio frequency spectrum to uniquely identify an […]

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