The psychology of event design: How layouts and environments influence attendee behavior
- Event design is far more than simply choosing colors, materials, and furniture. It’s an exercise in behavioral psychology—a field of study that explores how our environment influences our thoughts, emotions, and actions. The layout, design, and atmosphere of an event play a significant role in shaping the attendee experience, influencing everything from how they interact [...]
- Event design is far more than simply choosing colors, materials, and furniture. It’s an exercise in behavioral psychology—a field of study that explores how our environment influences our thoughts, emotions, and actions. The layout, design, and atmosphere of an event play a significant role in shaping the attendee experience, influencing everything from how they interact [...]The rise of micro-events: How smaller gatherings are making a big impact
- In the past, large conferences and grand-scale trade shows were the gold standard of the event industry. These events were the ones that attracted the big crowds, the most media attention, and the highest ticket prices. However, in recent years, a quieter revolution has been happening: the rise of micro-events. These smaller, more focused gatherings [...]
- In the past, large conferences and grand-scale trade shows were the gold standard of the event industry. These events were the ones that attracted the big crowds, the most media attention, and the highest ticket prices. However, in recent years, a quieter revolution has been happening: the rise of micro-events. These smaller, more focused gatherings [...]Sustainability in events: Turning green goals into action
- Sustainability isn’t just a buzzword; it’s a necessity. In an industry known for waste—think disposable banners, single-use plastics, and tons of paper handouts—event organizers face growing pressure to adopt eco-friendly practices. The good news? Sustainability doesn’t have to be overwhelming or expensive. Small changes can make a big impact while enhancing your brand’s reputation. Why [...]
- Sustainability isn’t just a buzzword; it’s a necessity. In an industry known for waste—think disposable banners, single-use plastics, and tons of paper handouts—event organizers face growing pressure to adopt eco-friendly practices. The good news? Sustainability doesn’t have to be overwhelming or expensive. Small changes can make a big impact while enhancing your brand’s reputation. Why [...]AI and data-driven personalization: Why events are getting smarter
- In the competitive world of event planning, creating personalized experiences has become essential for standing out. Thanks to advancements in AI and data analytics, personalization is no longer a manual process—it’s a science. Events today are smarter, more efficient, and more engaging because of how technology leverages data to meet attendees’ unique needs. Data is [...]
- In the competitive world of event planning, creating personalized experiences has become essential for standing out. Thanks to advancements in AI and data analytics, personalization is no longer a manual process—it’s a science. Events today are smarter, more efficient, and more engaging because of how technology leverages data to meet attendees’ unique needs. Data is [...]How to create a strong visual identity for an event
- Crafting a strong visual identity for an event goes beyond aesthetics—it’s about creating an environment that resonates with attendees, reinforces brand values, and leaves a lasting impression. From logos to color palettes, every element of your event’s design should work in harmony to tell a cohesive story and engage your audience. A well-designed visual identity [...]
- Crafting a strong visual identity for an event goes beyond aesthetics—it’s about creating an environment that resonates with attendees, reinforces brand values, and leaves a lasting impression. From logos to color palettes, every element of your event’s design should work in harmony to tell a cohesive story and engage your audience. A well-designed visual identity [...]Transforming B2B events: Embracing the platform revolution
- In a rapidly evolving business landscape, digital platforms have become a dominant force, reshaping industries and creating new paradigms for success. Recent insights from a Harvard Business School course, “Competing in the Age of Digital Platforms,” based on the book The Business of Platforms by Michael Cusumano, Annabelle Gawer, and David Yoffie, highlight the profound [...]
- In a rapidly evolving business landscape, digital platforms have become a dominant force, reshaping industries and creating new paradigms for success. Recent insights from a Harvard Business School course, “Competing in the Age of Digital Platforms,” based on the book The Business of Platforms by Michael Cusumano, Annabelle Gawer, and David Yoffie, highlight the profound [...]