Sustainability in events: from green gestures to lasting impact
- As 2025 comes to a close, sustainability in events is no longer an optional add-on but a strategic necessity. Moving into 2026, the focus must shift from surface-level gestures, like paperless tickets, to comprehensive frameworks that deliver measurable impact. Why sustainability matters more than ever Event audiences, sponsors, and regulators now expect organizers to adopt [...]
- As 2025 comes to a close, sustainability in events is no longer an optional add-on but a strategic necessity. Moving into 2026, the focus must shift from surface-level gestures, like paperless tickets, to comprehensive frameworks that deliver measurable impact. Why sustainability matters more than ever Event audiences, sponsors, and regulators now expect organizers to adopt [...]AI in events: practical use cases for 2026 planning
- Artificial intelligence has become the most discussed topic of 2025. Yet for event organizers, the real question is not whether AI matters, but how to use it in a way that adds measurable value. As you set strategies and budgets for 2026, now is the time to explore practical AI applications that go beyond buzzwords [...]
- Artificial intelligence has become the most discussed topic of 2025. Yet for event organizers, the real question is not whether AI matters, but how to use it in a way that adds measurable value. As you set strategies and budgets for 2026, now is the time to explore practical AI applications that go beyond buzzwords [...]CES unveiled Europe: a gateway to innovation for event professionals
- Each autumn, Amsterdam transforms into a hotspot for european innovation. on October 28, 2025, the historic Beurs van Berlage will once again host CES unveiled Europe, a prelude to the global ces event in Las Vegas. For event professionals, this is more than just a tech show — it is an opportunity to spot trends, [...]
- Each autumn, Amsterdam transforms into a hotspot for european innovation. on October 28, 2025, the historic Beurs van Berlage will once again host CES unveiled Europe, a prelude to the global ces event in Las Vegas. For event professionals, this is more than just a tech show — it is an opportunity to spot trends, [...]Smart cities, smart events: How urban innovation shapes the event landscape
- Cities across Europe are transforming themselves into tech-enabled hubs—and this evolution is directly impacting how events are hosted, promoted, and experienced. As urban centers embrace digital infrastructure, they’re also becoming prime destinations for forward-thinking events. Smart mobility meets event logistics Integrated mobility apps now connect public transport, bike sharing, and ride-hailing services in a single [...]
- Cities across Europe are transforming themselves into tech-enabled hubs—and this evolution is directly impacting how events are hosted, promoted, and experienced. As urban centers embrace digital infrastructure, they’re also becoming prime destinations for forward-thinking events. Smart mobility meets event logistics Integrated mobility apps now connect public transport, bike sharing, and ride-hailing services in a single [...]Future-proofing your events: 5 smart tech trends to watch ahead of Q4
- As we approach the busy autumn event season, now is the time to level up your tech stack. Here are five smart tech trends that will define successful events in the final quarter of the year and beyond. Whether you’re hosting conferences, trade shows, or destination events, these tools can set your experience apart: 1. [...]
- As we approach the busy autumn event season, now is the time to level up your tech stack. Here are five smart tech trends that will define successful events in the final quarter of the year and beyond. Whether you’re hosting conferences, trade shows, or destination events, these tools can set your experience apart: 1. [...]From data to delight: How real-time analytics are transforming event experiences
- In a world where attention is currency, real-time analytics have become the cornerstone of smart event design. Gone are the days of relying solely on post-event surveys to gauge success. Now, technology empowers organizers to shape experiences as they unfold—and meet the ever-rising expectations of digitally fluent audiences. Changing the game in real time Imagine [...]
- In a world where attention is currency, real-time analytics have become the cornerstone of smart event design. Gone are the days of relying solely on post-event surveys to gauge success. Now, technology empowers organizers to shape experiences as they unfold—and meet the ever-rising expectations of digitally fluent audiences. Changing the game in real time Imagine [...]