2 new trends in the event industry you need to follow in 2023
- Over the years, and particularly in the last few years, the events sector has undergone numerous changes. The industry is being rebuilt to keep up with these advancements as new technology continues to alter how people perceive events. These technological advancements, such as social media and mobile apps, are altering how people connect with one [...]

The ultimate event planning guide
- Did you know that in marketing, most expenses are attributed to event planning? According to research, business events are considered the most effective B2B marketing tactics, used by as many as 81 % of all marketers. But how to create a perfect event? We wrote down 5 essentials every professional organizer should follow. Idea Before [...]

Social media engagement with your audience
- Having a strong social media presence is one of the finest methods to develop trust and solid relationships with your audience. The more you engage your audience on social media, the higher your organic reach will be. Content and accounts with a lot of comments, likes, reposts, and enthusiasm are preferred by algorithms. So, how [...]

Have you heard about RFID?
- What even is RFID? RFID means “Radio-frequency identification” and it refers to a technology that, with the help of radio waves, detects and identifies RFID tags at a certain distance depending on the technology. It’s a type of wireless communication that employs electromagnetic or electrostatic coupling in the radio frequency spectrum to uniquely identify an [...]
