EventIDmat is a tool for the automation of marketing processes. It enables basic segmentation of contacts within the CRM system and the creation of email campaigns, automated notifications and much more. You can create your own email or telephone campaigns and actions which are then carried automatically by the program. In this way you can, based on segmentation, personalize your communication with various groups or individuals. This process saves you time, increases your customer relationships, raises customer loyalty and at the same time, you have perfect insights into the campaigns that you can analyze.